Teacher Feedback: "All font is too big & dominates the poster, remember that this would be viewed closely in a magazine"
Student Feedback: "The style of the top font in my opinion does not fit the atmosphere that the advert portrays." - One suggestion from this discussion was to try using the same or a similar font to the other font on the advert.
Digipack:
Teacher Feedback: "Font too big (still). Image of band looks rather ‘normal’ (should they be wearing some kind of costume/stage wear?). Photos are good quality & the credit blocks & logos are good"
Student Feedback: "Font doesn’t feel right. Play around with it."
Music Video:
Teacher Feedback on First Draft: "The video now works well, there is a more dynamic feel to it, achieved through editing, particularly that of, sometimes opposing, movement. Beautifully shot, with some lovely framing & composition together with some great 360s & general camera movements that add a dynamic element.
To improve:
- Now it is really a question of whether further editing can add more & whether you think it is worth shooting any extra footage?
- The band are very professional in their performance & attitude but they aren’t very animated/energetic/eye-catching. This means that you have to create the ‘buzz’ & edgy feel around them. Do you feel it needs more? What does the band think? What does Frankie think?
- At the end I would like to see her walking up the path into the future where she will ‘fend for herself…’ as she looks like she is walking into a confined area (small point really)perhaps s few more inserts of XCUs of instruments being skilfully played.
- Narrative element needs to be more varied, it is somewhat repetitive.
- Mise-en-scene for the narrative needs tighter control (goal posts in the background & other distractions)."
Other pieces of feedback on the Second Draft included: "It's good, a little bit jumpy in places, need to work on that. A number of places through when your changing shots, the continuation doesn't look right. Some of the shots towards the end are a bit too jumpy, but if you edit it in the right way then they will look better. "
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