Magazine Advert Final Edit

Magazine Advert Improvements

The key issue with my original Magazine Advert was the fonts and the size of the text. The first issue that I attempted to fix was the font. I found a font called London on DaFont and one of its variants (LondonTwo) looked to suit my needs perfectly.



After fixing the title I began to address the next issue of everything appearing too large and making the advert seem cluttered. To achieve this I shrunk all of the text, switched the title around so Modern Winter was above Opportunity like in my original plan. I also slightly repositioned the tagline text and the Digipack cover so as to create more space.



Title font was changed from LondonTwo to Kenyan Coffee, basically, the fonts already on the advert switched places.

The text was enlarged so as to be more prominent on the page as it looked a little small to me.

This is how the advert looked after the title was fixed. The different widths of the two parts of the title is due to the need to make it more obvious that Modern Winter is the name of the band name and Opportunity is the name of the album.

Tagline text font is changed from Kenyan Coffee to LondonTwo as LondonTwo appeared to work better for simpler purposes.

This is how the advert looked after all of the fonts were changed.

I noticed that part of "Modern Winter" was difficult to read so I used the Healing Brush to darken the clouds around that area.

This is the advert after the Healing Brush was used.



The final improvement was to change the positioning of the titles and replace the Digipack cover with the up to date image. The title was moved to its current position so as to make it obvious that the two were separate entities but also to create more space and more synergy with the Digipack. 



Feedback on Texts

Magazine Advert:
Teacher Feedback: "All font is too big & dominates the poster, remember that this would be viewed closely in a magazine"
Student Feedback: "The style of the top font in my opinion does not fit the atmosphere that the advert portrays." - One suggestion from this discussion was to try using the same or a similar font to the other font on the advert.

Digipack:
Teacher Feedback: "Font too big (still). Image of band looks rather ‘normal’ (should they be wearing some kind of costume/stage wear?). Photos are good quality & the credit blocks & logos are good"
Student Feedback: "Font doesn’t feel right. Play around with it."

Music Video:

Teacher Feedback on First Draft: "The video now works well, there is a more dynamic feel to it, achieved through editing, particularly that of, sometimes opposing, movement. Beautifully shot, with some lovely framing & composition together with some great 360s & general camera movements that add a dynamic element.

 To improve:

• Now it is really a question of whether further editing can add more & whether you think it is worth shooting any extra footage?
• The band are very professional in their performance & attitude but they aren’t very animated/energetic/eye-catching. This means that you have to create the ‘buzz’ & edgy feel around them. Do you feel it needs more? What does the band think? What does Frankie think?
• At the end I would like to see her walking up the path into the future where she will ‘fend for herself…’ as she looks like she is walking into a confined area (small point really)perhaps s few more inserts of XCUs of instruments being skilfully played. 
• Narrative element needs to be more varied, it is somewhat repetitive.
• Mise-en-scene for the narrative needs tighter control (goal posts in the background & other distractions)."

Student Feedback based on Second Draft: "It was amazing and completely flawless and I loved the use of the filter"

Other pieces of feedback on the Second Draft included: "It's good, a little bit jumpy in places, need to work on that. A number of places through when your changing shots, the continuation doesn't look right. Some of the shots towards the end are a bit too jumpy, but if you edit it in the right way then they will look better. "

Magazine Advert First Draft

Construction of Magazine Advert

Stage 1: Create an A4 size canvas.

Stage 2: Import image used on Digipack Cover. Keeps the marketing campaign tight and controlled.

Stage 3: Import Digipack Cover. Shows the audience what to buy when looking in the shops. White border included to separate it from the Magazine Advert but also to make it stand out.

Stage 4: Introduce the text for the Band Name and the Album Title. In black to stand out against the cloud.

Stage 5: Introduce tagline, praise and release date text. All standard conventions on Magazine Adverts.

Stage 6: Introduce website link, ITunes Logo and Record Label Logo (Created for this project). All standard conventions on Magazine Adverts.

Stage 7: Change text to new font to make it stand out more. Simple but has a little more intrigue than a bland font type.

Stage 8: Font colour changed to white. Makes everything stand out more and fits in with the feel of the marketing campaign. Name of Record Label included as this is usually the case with Record Label Logos. Top text changed to "Opportunity by Modern Winter" to fill out the space a bit more but also to make the Album Title and Band Name more obvious. Clouds are edited using the "Heal Brush" to make them darker so that the white text is more legible.

Stage 9: Update Digipack Cover to final version. Change text of "Feature the No#1 'Free' and 'Opportunity'" to "Features the No#1 Singles 'Free' and 'Fantasise'". Opportunity is not the name of the one the album tracks, which was my mistake when reading the list. Also, "No#1 'Free'" did not make sense so it was changed to "No#1 Singles", this also improved the positioning of the features.