Digipack Construction

These are the Digipack Dimensions I used to create my Digipack. I did change a few dimensions like the middle panel, and the positioning of the disc, but, on the whole it was the most useful dimension source.

The first piece of the pack was the Cover. Stage 1: Import the chosen image. Resized to keep the overall freedom of the pack whilst retaining the visibility of the band.

Stage 2: Introduce the text. Font subject to change at a later date.

Stage 3: Add Vibrancy Filter to the image. Vibrancy changed by -60, Saturation increased +20. Done to link into the video's colouration. Keeps the marketing campaign tight and unique.

Stage 4: Something appeared to be lacking so I added a glow, increased the font size and added snowy brush strokes in an attempt to make it more exciting. Unfortunately, it took away from the needed simplicity and looked worse than before.

Stage 5: This was the second attempt to improve the visibility and make the text stand out. This too was a failure as it made the text too "in your face" and just did not work properly.

Stage 6: One suggestion at this stage was to separate the band name and the album title to open up the cover, keeping with the freedom of the album and song.  

The second panel was the Back Panel. Stage 1: Import the image and use the same Vibrancy settings as the other panels.

Stage 2: Produce a barcode for the pack. A real barcode was imported into Photoshop where I removed the numbers and replaced them with my own so that it was unique to my product.

Stage 3: Legal information and Barcode introduced as well as a mock positioning for the Track Listing. Meeting the physical conventions of a Digipack.

Stage 4: Start to include track listing. I decided to wait for an official list from the band before I continued so that it was more accurate. I also included the Album Title like the 'Sucker Punch' Album that appeared in my research.

Record Label Logo produced. Basic merging of different paint brushes.

Stage 5: Record Label's logo included. Hand made for this task.

Final Record Label Logo. Produced after initial file lost.

Stage 6: Changed the font to the newly found designs, changed the Album title to make the rest of the text on the Digipack and changed the other font to something much simpler. The Track Listing had been acquired by this point and updated. Also, due to a mishap, the original Record Label design was lost and another had to be made.

Stage 7: Removed the Stroke like the rest of the Digipack but also zoomed out to keep the horizon as close as possible across the three panels. Track Listing changed to be more accurate as I made a mistake in reading the list. Healing Brush tool used to darken the clouds to make the text more easily visible.

The Final Outer Panel was the third to be designed. Stage 1: Import the image. I noticed that my initial plan for the panel had not quite worked as the grass and horizon covered up too much of the panel.

Stage 2: Introduce the text: lyrics from the chorus of the song. Everything was a little too big at this stage, but, as it was only a very rough draft, it was something to be dealt with later.

Stage 3: I felt like something was missing from the panel so I added a few paint flourishes to the corners to jazz the panel up. Something still did not work right though. 

Stage 4: Zoomed out the image to fit with the rest of the Digipack and changed the text to the current style at that time, giving it the same stroke to make it stand out.

Stage 5: After being told numerous times that the text did not look right, I simply removed the textual element from the panel altogether and the panel has improved immensely as a consequence.

Next, I designed the side panels to connect the three main panels together. In essence, they are the same, except with a different picture and reflected and rotated text.

All the necessary information is included: The Album Title, Band Name, Record Label logo and name and Barcode Number. All image effects also included and the image is positioned so as to create a continuous background.

The Disc Panel involved a particular shot of the drums I got when filming. The image was resized so that the entire circle fitted into the panel, so it linked to the location of the CD itself. Then the text was introduced, part of the on-going lyrics flowing through the inside of the Digipack. This was then changed to a white colour and the size was changed to make it stand out more. The Saturation of the image was then increased to give the Digipack's inside a happier feel.


The production of the Inside Middle Panel was recorded and can be seen here:



The Left hand inner panel was initially just going to be a close up of the guitar. However, I forgot to take such a shot. This meant that I was forced to use on the photos that were automatically taken during filming and work with that. The image was resized and then the background was erased. The image was then transplanted on top of one of the field images and then set to overlay. This created a rather ethereal and dream-like image that linked the Digipack to the video even further.