Feedback on Texts

Magazine Advert:
Teacher Feedback: "All font is too big & dominates the poster, remember that this would be viewed closely in a magazine"
Student Feedback: "The style of the top font in my opinion does not fit the atmosphere that the advert portrays." - One suggestion from this discussion was to try using the same or a similar font to the other font on the advert.

Digipack:
Teacher Feedback: "Font too big (still). Image of band looks rather ‘normal’ (should they be wearing some kind of costume/stage wear?). Photos are good quality & the credit blocks & logos are good"
Student Feedback: "Font doesn’t feel right. Play around with it."

Music Video:

Teacher Feedback on First Draft: "The video now works well, there is a more dynamic feel to it, achieved through editing, particularly that of, sometimes opposing, movement. Beautifully shot, with some lovely framing & composition together with some great 360s & general camera movements that add a dynamic element.

 To improve:

• Now it is really a question of whether further editing can add more & whether you think it is worth shooting any extra footage?
• The band are very professional in their performance & attitude but they aren’t very animated/energetic/eye-catching. This means that you have to create the ‘buzz’ & edgy feel around them. Do you feel it needs more? What does the band think? What does Frankie think?
• At the end I would like to see her walking up the path into the future where she will ‘fend for herself…’ as she looks like she is walking into a confined area (small point really)perhaps s few more inserts of XCUs of instruments being skilfully played. 
• Narrative element needs to be more varied, it is somewhat repetitive.
• Mise-en-scene for the narrative needs tighter control (goal posts in the background & other distractions)."

Student Feedback based on Second Draft: "It was amazing and completely flawless and I loved the use of the filter"

Other pieces of feedback on the Second Draft included: "It's good, a little bit jumpy in places, need to work on that. A number of places through when your changing shots, the continuation doesn't look right. Some of the shots towards the end are a bit too jumpy, but if you edit it in the right way then they will look better. "

Digipack First Draft

Outside of the Digipack

Front Cover

Back Page

Inside Panel on the Outside

Outer Side Panel 1

Outer Side Panel 2

Inside of Digipack

Left Hand Inside Panel

Inside Middle Panel

Right Hand Inside Panel - Location of CD

Right Hand Inside Side Panel

Left Hand Inside Side Panel

Digipack Construction

These are the Digipack Dimensions I used to create my Digipack. I did change a few dimensions like the middle panel, and the positioning of the disc, but, on the whole it was the most useful dimension source.

The first piece of the pack was the Cover. Stage 1: Import the chosen image. Resized to keep the overall freedom of the pack whilst retaining the visibility of the band.

Stage 2: Introduce the text. Font subject to change at a later date.

Stage 3: Add Vibrancy Filter to the image. Vibrancy changed by -60, Saturation increased +20. Done to link into the video's colouration. Keeps the marketing campaign tight and unique.

Stage 4: Something appeared to be lacking so I added a glow, increased the font size and added snowy brush strokes in an attempt to make it more exciting. Unfortunately, it took away from the needed simplicity and looked worse than before.

Stage 5: This was the second attempt to improve the visibility and make the text stand out. This too was a failure as it made the text too "in your face" and just did not work properly.

Stage 6: One suggestion at this stage was to separate the band name and the album title to open up the cover, keeping with the freedom of the album and song.  

The second panel was the Back Panel. Stage 1: Import the image and use the same Vibrancy settings as the other panels.

Stage 2: Produce a barcode for the pack. A real barcode was imported into Photoshop where I removed the numbers and replaced them with my own so that it was unique to my product.

Stage 3: Legal information and Barcode introduced as well as a mock positioning for the Track Listing. Meeting the physical conventions of a Digipack.

Stage 4: Start to include track listing. I decided to wait for an official list from the band before I continued so that it was more accurate. I also included the Album Title like the 'Sucker Punch' Album that appeared in my research.

Record Label Logo produced. Basic merging of different paint brushes.

Stage 5: Record Label's logo included. Hand made for this task.

Final Record Label Logo. Produced after initial file lost.

Stage 6: Changed the font to the newly found designs, changed the Album title to make the rest of the text on the Digipack and changed the other font to something much simpler. The Track Listing had been acquired by this point and updated. Also, due to a mishap, the original Record Label design was lost and another had to be made.

Stage 7: Removed the Stroke like the rest of the Digipack but also zoomed out to keep the horizon as close as possible across the three panels. Track Listing changed to be more accurate as I made a mistake in reading the list. Healing Brush tool used to darken the clouds to make the text more easily visible.

The Final Outer Panel was the third to be designed. Stage 1: Import the image. I noticed that my initial plan for the panel had not quite worked as the grass and horizon covered up too much of the panel.

Stage 2: Introduce the text: lyrics from the chorus of the song. Everything was a little too big at this stage, but, as it was only a very rough draft, it was something to be dealt with later.

Stage 3: I felt like something was missing from the panel so I added a few paint flourishes to the corners to jazz the panel up. Something still did not work right though. 

Stage 4: Zoomed out the image to fit with the rest of the Digipack and changed the text to the current style at that time, giving it the same stroke to make it stand out.

Stage 5: After being told numerous times that the text did not look right, I simply removed the textual element from the panel altogether and the panel has improved immensely as a consequence.

Next, I designed the side panels to connect the three main panels together. In essence, they are the same, except with a different picture and reflected and rotated text.

All the necessary information is included: The Album Title, Band Name, Record Label logo and name and Barcode Number. All image effects also included and the image is positioned so as to create a continuous background.

The Disc Panel involved a particular shot of the drums I got when filming. The image was resized so that the entire circle fitted into the panel, so it linked to the location of the CD itself. Then the text was introduced, part of the on-going lyrics flowing through the inside of the Digipack. This was then changed to a white colour and the size was changed to make it stand out more. The Saturation of the image was then increased to give the Digipack's inside a happier feel.


The production of the Inside Middle Panel was recorded and can be seen here:



The Left hand inner panel was initially just going to be a close up of the guitar. However, I forgot to take such a shot. This meant that I was forced to use on the photos that were automatically taken during filming and work with that. The image was resized and then the background was erased. The image was then transplanted on top of one of the field images and then set to overlay. This created a rather ethereal and dream-like image that linked the Digipack to the video even further. 



Magazine Advert First Draft

Construction of Magazine Advert

Stage 1: Create an A4 size canvas.

Stage 2: Import image used on Digipack Cover. Keeps the marketing campaign tight and controlled.

Stage 3: Import Digipack Cover. Shows the audience what to buy when looking in the shops. White border included to separate it from the Magazine Advert but also to make it stand out.

Stage 4: Introduce the text for the Band Name and the Album Title. In black to stand out against the cloud.

Stage 5: Introduce tagline, praise and release date text. All standard conventions on Magazine Adverts.

Stage 6: Introduce website link, ITunes Logo and Record Label Logo (Created for this project). All standard conventions on Magazine Adverts.

Stage 7: Change text to new font to make it stand out more. Simple but has a little more intrigue than a bland font type.

Stage 8: Font colour changed to white. Makes everything stand out more and fits in with the feel of the marketing campaign. Name of Record Label included as this is usually the case with Record Label Logos. Top text changed to "Opportunity by Modern Winter" to fill out the space a bit more but also to make the Album Title and Band Name more obvious. Clouds are edited using the "Heal Brush" to make them darker so that the white text is more legible.

Stage 9: Update Digipack Cover to final version. Change text of "Feature the No#1 'Free' and 'Opportunity'" to "Features the No#1 Singles 'Free' and 'Fantasise'". Opportunity is not the name of the one the album tracks, which was my mistake when reading the list. Also, "No#1 'Free'" did not make sense so it was changed to "No#1 Singles", this also improved the positioning of the features.