Wednesday 12 October 2011

Construction of Magazine Advert

Stage 1: Create an A4 size canvas.

Stage 2: Import image used on Digipack Cover. Keeps the marketing campaign tight and controlled.

Stage 3: Import Digipack Cover. Shows the audience what to buy when looking in the shops. White border included to separate it from the Magazine Advert but also to make it stand out.

Stage 4: Introduce the text for the Band Name and the Album Title. In black to stand out against the cloud.

Stage 5: Introduce tagline, praise and release date text. All standard conventions on Magazine Adverts.

Stage 6: Introduce website link, ITunes Logo and Record Label Logo (Created for this project). All standard conventions on Magazine Adverts.

Stage 7: Change text to new font to make it stand out more. Simple but has a little more intrigue than a bland font type.

Stage 8: Font colour changed to white. Makes everything stand out more and fits in with the feel of the marketing campaign. Name of Record Label included as this is usually the case with Record Label Logos. Top text changed to "Opportunity by Modern Winter" to fill out the space a bit more but also to make the Album Title and Band Name more obvious. Clouds are edited using the "Heal Brush" to make them darker so that the white text is more legible.

Stage 9: Update Digipack Cover to final version. Change text of "Feature the No#1 'Free' and 'Opportunity'" to "Features the No#1 Singles 'Free' and 'Fantasise'". Opportunity is not the name of the one the album tracks, which was my mistake when reading the list. Also, "No#1 'Free'" did not make sense so it was changed to "No#1 Singles", this also improved the positioning of the features.

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